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Call for Submissions: The South’s Next Wave: Design Challenge – due 6-15-12

The South: home to numerous design talents, both emerging and seasoned. The Museum of Design Atlanta (MODA) thinks it’s time to prove it. This fall, the museum will present The South’s Next Wave: Design Challenge, part exhibition, part competition; the exhibition will pair designers of interior spaces with object designers who together will create currently unimaginable vignettes throughout the museum.

To kick off the preparation, curators David Goodrowe and Tim Hobby co-founders of Aesthetic Identity Design™ firm Goodrowe | Hobby™ have announced a call for submissions from emerging product designers from across the southeastern United States. The team is looking for 20 unique and innovative product designers in fields from furniture to fashion, from jewelry and home accessories to industrial design, who exemplify the myriad new directions the Southern aesthetic has taken.

There is much more to The South’s Next Wave: Design Challenge than simply pairing two designers and showing off a room. Each vignette designer will also create a chandelier, which will be auctioned off during a benefit for the museum. The exhibition will include two parties, and during the run, MODA visitors will be asked to choose their favorite vignette and object. Winning earns the designer more than bragging rights – there is a cash prize, and the winning vignette will be featured in an Atlanta lifestyle magazine.

“We envision each vignette as a distinct environment with many layers that will be capable of maintaining the viewer’s attention for 10 to 15 minutes,” says curator Hobby. Each vignette will be technologically enabled in such a way as to allow the viewer to access facts and video about the designers and the vignette installation process.

Southeastern object designers interested in submitting work should send a bio, artist statement and medium resolution (150 dpi) images of objects they have designed to designchallengeMODA@gmail.com. Submissions are due by June 15. A jury of design professionals will select the interior designers who will be paired with the selected object designers.

The South’s Next Wave: Design Challenge will run September 29 through January 6, 2013.



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